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UECLAA transforms into ESCALA

Posted: 26 September 2011 by ESCALA in News  

To coincide with its first exhibition at Colchester’s firstsite, the University’s world-renowned Latin American art collection has announced a change of name.

The University of Essex Collection of Latin American Art, known as UECLAA, has been renamed as ESCALA, the Essex Collection of Art from Latin America to make it more accessible to its ever-growing UK and international audiences.

Dr Joanne Harwood, Director of the Collection, explained the change: “ESCALA has interesting meanings and resonances in Spanish and Portuguese including ‘ladder’ and steps’ which are reflected in our new logo. It is also more lyrical than UECLAA which was particularly difficult to pronounce inEnglish.”

The Collection’s new design includes stripes of red, yellow and purple, using colours inspired by one of ESCALA’s outstanding works, América del Sur by María Freire. The new identity coincides with the opening of Southern Press: Prints from Brazil, Paraguay and Chile at firstsite.

A new website, www.escala.org.uk, will be launched in November and the team as also installed a computer-based SPECTRUM museum standard collections management system.

Dr Harwood said: “The new brand, strengthened technology systems and more engaging website will enable us to continue to grow both the Collection and our audience. It will also put us in a strong position to transform the Hexagon into a worthy home for the Collection and an inspiring museum for the University and for the wider community.”

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